Why Social Media Marketing?
Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’. The ability to transform broadcast media monologues into a social media dialogues that spread, sometimes, faster and wider than television, radio or print. In the last year alone, social Media showed a fantastic growth in terms of people participation, penetration, user-ability, business and more.
Trends Of 2010
1. In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites. While, only 14% trust advertisements.
2. Advertising has also been impacted greatly because of social media with only 18% of traditional TV campaigns generate a positive return on investment.
3. Facebook, Blogspot followed by Myspace are the top sites visited by under 18s.
4. An average user becomes a fan of 2 pages every month.
5. 24 out of the 25 largest newspapers are experiencing declines in circulations because the news reaches users in other formats.
6. 25% of search results for the world’s top 20 brands are linked to user-generated content.
7. *In a sample survey of 2884 people across 14 countries, 90% of participants know at least one social networking site.
8. * In a sample survey of 2884 people across 14 countries, 72% of participants of the internet population are active on at least 1 networking sites.
9. * In a sample survey of 2884 people across 14 countries, users of social networking sites are saturated. Connected people feel no need to further expand their membership on other social network sites.
10. * In a sample survey of 2884 people across 14 countries, on an average, users log in twice a day to social networking sites and 9 times a month on professional websites.
11. * In a sample survey of 2884 people across 14 countries, sending personal messages is the most popular online activity. The top 5 activities online are sending personal messages, watching photos, checking status, reacting to others’ status, and uploading pictures.
12. * In a sample survey of 2884 people across 14 countries, people have about 195 friends on an average.
*An online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.
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